Maximizing Content
Content is what drives social media, but it can be hard to always have an abundance to use. We all run out of ideas so it’s very important that when a good idea strikes you make the most out of it. Think of the last time you posted some good content, like a guide for first-time home buyers or a great video with information about the market. Did you post it in a few places and get some great feedback, but then went back to feeling a creative block? Well, keep reading for some ideas on how to maximize that next great piece of content!
A good place to start is with content like video or blog because it can provide a lot of information and can be posted in many places. Let’s use a video for this example, say a market update. Once your video is ready to go start by posting on your YouTube channel. Post about a small clip of the video to your social media to alert your followers that it’s up and give a short description of what your video is about. Remember to provide a link to the video so your followers will be guided to your YouTube channel. Starting off this way will make sure that your audience can get a variety of information on a general topic.
Now take some of the points you made on this video and create pieces of content around that. If you talked about how rates are down, like they are now, use that portion of your video and post it on it’s own. In your caption make sure to emphasize what this video highlights and remind people they can get more information in your full length video and provide the link for it. With this same piece of information about rates create a static image to add to your feed or your story. The key to maximizing content will be to gather smaller pieces of information out of one large piece and then posting that in your various platforms. This way, you are making sure your message is heard, but you’re not stuck posting the same thing every time.
Once you have posted on your social media platforms, you could also add information from your market update video to an email blast to increase the chance that your message will be heard. Include your original video, but pick a few interesting points to highlight and write them out for those who will not take the time to click on the video. When creating an email like this, make sure you keep your audience in mind and highlight the information you think will be more relevant. If you are emailing your clients or prospects, they will most likely want to know what low rates or low inventory in the market mean for them and what kind of action they can take.
Maximizing your content will mean recycling one piece into many other pieces that will then be distributed in the appropriate way to reach a broader audience. You wouldn’t post a whole YouTube video to your Instagram story, but you would post a small clip or an image with the data you spoke about in your video. You could also turn your video into a blog for your website that eventually will become and infographic that you will provide in a paid ad through Facebook, Instagram, or Google Ads.
Thinking of content in a broader sense like this can take practice. Try starting small and first make sure you post a large piece like a video in the many platforms you use. All forms of content won’t work for everyone so keep track of what works best for you. Video tends to be the most attractive form of content, but it may take time to find the right way to deliver your videos to reach your audience.
For more information, let’s chat about your content strategy!